Hi, I’m Iona, the founder and CEO of Brave Thing

Help women do brave things and live brave lives


Welcome to Zero2Brave


Zero2Brave. 5 Brave Things. 5 Days. Who would you become?


I’m going to walk you through Zero2Brave

  • Why brave?

  • Women Like Us

  • What to do. So the 5 Brave Thing

  • Also, why the fuck you should trust me.

  • Also, there’s a reward if you reach The Brave Mile. As in, complete all 5 days of Zero2Brave. We’ll talk about that later.


Why Brave?


Brave is when you rip the caution tape off your life and let the world touch you.

It takes backbone.

It also takes a lot of heart.

It’s where strength and vulnerability collide.

That’s what we do at Brave Thing.

Rip is a relative term?


Now I want to talk about Women Like Us.


Who are women like us


Women like us tick a little different


High Functioning As Fuck: No one worries about me. Actually, most people lean on you. You might be needing heart surgery because your heart is a stone.

Low Maintenance. I don’t need much, I’m basically a cactus. But let me tell you the 1000 things I need to do everyday to earn my own love. WOuldn’t fit on the fucking toilet roll. So turns out you’re actually high maintenance.

Large Brains on Sticks. All you do is think about yourself in concepts. fucking lollipops, wearing armor 10 inches thick feeling numb inside.


HFAF and Low maintenance aren’t personality traits. These are coping strategies. You learned to not need much, expect much from other people, or rely on anyone. You’ve got a strong shell, hollow middle, wee bit numb. 

Ok. And btw this fucking sucks.


You got all the juice to be luminous as fuck but you just… aren’t.


And Bravery will fuck your whole life up in the best way possible if you let it.


Brave is when you rip the caution tape off your life and let the world touch you.

It takes backbone.

It also takes a lot of heart.

It’s where strength and vulnerability collide.


We go way deeper into this in The Brave One. The link to join the waitlist is in the show notes.


Ask me why I know so much about HFAF + LMW


I was this woman. I still am sometimes. 


Keep the Iona story short because I’m not the focus here. But I want you to know Zero2Brave is not some shit I identified as a need in the marketplace.


Brave Thing is the gold shilled from the muck of my life.


I was this Ghosted woman.


Black sheep of the family

Contrary Mary

“Special child”

Started dieting when I was 5

Straight A

All American athlete

Graduated

Identity dissolved

Starved, binged and worked my 20s away


A low was eating pizza out the bin even after I’d poured dishwasher liquid on it


The peak of this rock bottom was the week I took off work to binge 10,000 calories a day


Then my brother Andrew calls me “Iona you’re going to be an aunt to a wee girl.”


And there was no WAY she was going to know this version of me

And when I was scrambling around in the pitch black looking for something (anything!) to turn the light in my life on and feel like an actual person with a life that meant something, pastel pink wellness, thumbs-to-third-eye centre, and collecting mental illness diagnoses like badges of honour didn’t feel like freedom to me either.


If you’re like woah I’m no where near that he’ll, that’s cool. A lot of women in Brave thing aren’t.


5 women who have done, or are doing, Brave Things with me.

I’ve got a corporate ice queen who’s writing and creating for the first time in decades

A woman who’s husband died by suicide 5 years ago who’s feeling hope and joy again

A mum of 2 who quit her soulless job, applied to law school, and is pursuing her dream career

A woman who used to have almost daily panic attacks who hasn’t had one in years because of breathwork

A woman who’s competing in her first weighlifting competition and learned spanish last year so she could chat with her gran who’s 90.



We’re all here on varying stages of doing the Brave thing and being luminous


I just want you to know where I’ve come from.


And the good news? You don’t have to lonewolf 🐺 it: 


I want to say one more thing. Everything that is alive in my life. Brave Thing. My book. My relationship with my husband. My relationship with myself: 


Brave Things. Brave Things are the Mother of all Brave Things.



Ok. So let’s talk about the 5 Brave Things


First Thing. The Rules


Let me be clear. You do ONE Brave Thing a day for 5 days. If you want to do a Brave Stack, that’s on you. I’m not telling you to do that. This is not a fuckin stupid “morning routines.” It’s tools to remember who the fuck you are.


I don’t do all these things everyday. I do at least one.


Ok.


Brave Thing #1


7 Minutes of Breathwork: 

Why are we doing breathwork?


Breahwork helps you remember who the fuck you are, right? Breathwork is your body’s language. Emotions are just energy in motion. You might have heard me say that breathwork can help you turn muck into gold. It’s also potent tool to LOOK INSIDE. And if you’re not looking inside, no way you’re living a brave life. I’m giving you the breathwork. You just need to do it.


That’s the first Brave Thing. 7 minutes of breathwork.


Brave Thing #2


7 Minutes Inner Child Visualization: 


Ok, I got a newsflash. Women like us aren’t hard to love, but it can feel that way. Inner child work is going to melt this icey relationship you have with yourself. It’s hard to love your adult self. Almost impossible to deny love to a child. If you’re one of those people with a hollow middle and a little numb. Or maybe you’re one of those women with love in buckets for other people but yours is a tried up puddle. You need to do inner child work


Visualization: can’t tell the difference between imagined and real. Beautiful way to rewrite endings to stories and FEEL love. Not just say it.


Ok. That’s the second Brave Thing. 7 minute Inner Child Visualization


<PITCH> Just a taste: The Brave One: waitlist


Brave Thing #3


Third thing. Go The Fuck Outside Walk: 


Creature First, Human Second.

This may seem really basic but so many women live Human First Creature second and it’s a huge fucking mistake. I’m not saying power walk. I’m not saying do 10,000 steps. I’m not saying walk on  your wee office treadmill.  I’m saying go the fuck outside.


Do this anytime but I strongly suggest the morning 15 minutes you wake up. Get fresh air on your face.


That’s the 3rd thing: Go the fuck outside walk. 7 minutes.


Brave Thing #4


4th Thing. Reach Out to 1 Person You Admire. In Brave Thing, we call these the Luminous People, or Lumineers. Ok. They’ve Got The Juice. We spend all this time hate scrolling on social media or in these existing relationships that don’t tilt our chin upwards. It’s a Brave Thing to reach out to someone you admire and tell them why they’re amazing and what they model for you. muck+Gold we talk abit this A LOT.


Also, you wouldn’t feel resonance unless you saw pary of your mirror in them. I call this when someone else is holding your gold.


That’s the 4th thing: reach out to a Luminous Person. Thank them for doing the Brave Thing in their life. Tell them what you’re going to do.


Brave Thing #5


Jot down Wee Wins for 7 minutes. And end every sentence with And That Was a Brave Thing.

Why are we doing this?

What you focus on expands. 

Identity building

Wired to notice absence

You have to turn this weapon into a wand

Why: what you focus on expand

Make it easy for yourself to win


Make it easy to go from Zero2Brave


We’re keeping this really simple.




  • You listen to this podcast the whole way through

  • You get an Email everyday for 5 days

  • You do today’s Brave Thing

  • Join the Zero2Brave group on IG for support


Also, there’s a reward.


Ok it’s cool. We just admit we’re all glorified dogs and we like treats.2


The Brave Mile:

Rules

  • Everyday for 5 Days

  • You Do The Brave Thing 

  • + tag @ionaholloway on Instagram

  • What you get: Zero2Brave Badge

Ok. let’s wrap this up


Closing Thoughts

  • Drive it home. Simple is powerful

  • You’re not that special

  • Do the Brave Thing



Let this thing mold you

Maybe you’re like ye, easy. Got it

Maybe you’re doubting it/not thinking you can

YOU CAN

Don’t like one of the Brave Things.

That’s EXACTLY the one you need to do

This wont work for me: you’re not that special

Do the Brave Thing.



Call to Action


  • Sneaked in and listened: bravething.co/zero

  • Invite your friends: bravething.co/zero



  • <PITCH> Just a taste: The Brave One: waitlist